Colombia

In Colombia, we designed a strategy to ensure multiple channels to effectively reach the 15 companies carrying the Sustainable U.S. Soy label.

We highlight our participation in El Empresario del Agro (Highlight 1) as a key stakeholder positioning milestone.

We also underscore the results achieved through paid media management (Highlight 3), which strengthened campaign visibility and measurable engagement.

Within this effort, we particularly emphasize two niche publications in PorkColombia and Fenavi magazines — the leading trade associations for the pork and poultry industries — reaching an estimated audience of 109,000 readers and reinforcing direct engagement with priority value chain stakeholders.