Ecuador

During the second half of the year, Ecuador’s media landscape was heavily shaped by the transition to a new president, ministerial cabinet, and shifting political dynamics. In this context, we strategically prioritized paid content and proactive earned media to secure message visibility despite a highly active news cycle.
As a result:
We secured 14 digital Content Marketing placements, reaching an estimated audience of nearly 10 million readers and ensuring sustained brand presence in leading media outlets.

Through free press management, we achieved 38 media placements. Notably, aquaculture-related content generated the strongest traction, capitalizing on a timely sector-specific news cycle and maximizing relevance within the industry agenda.
Together, these actions enabled us to maintain narrative positioning and industry visibility amid a politically active media environment.