Guatemala and El Salvador demonstrated a similar performance pattern. In both markets, we implemented a digital paid media strategy to strengthen brand positioning and reinforce the campaign’s three core messages: Nourish the World, Protect the Planet, and Drive Progress. A total of eight sponsored content pieces were published, generating an estimated reach of more than 2 million readers across both countries.
Unlike other markets, free press coverage in Guatemala and El Salvador was primarily distributed through media outlets’ social media channels rather than their websites. Leveraging strong user engagement and preference for long-form social content, we secured 20 publications in Guatemala and 23 in El Salvador, maximizing visibility and interaction within highly active digital communities.
Together, these actions ensured consistent message penetration and sustained digital presence in both markets.