The Dominican Republic

In the Dominican Republic, we executed a high-impact multichannel strategy that successfully positioned both the brand and the Sustainable U.S. Soy label across priority audiences.

We secured six digital Content Marketing placements in the country’s leading media outlets, generating more than 6.5 million reader impressions and establishing strong visibility within mainstream and business media environments.

Through a proactive earned media approach, we achieved 38 publications focused on highlighting soy’s role in poultry, pork, and aquaculture production, reaching over 8.5 million readers and reinforcing sector-specific narrative positioning at scale.

To ensure localized brand presence, we deployed two strategically placed digital screens near the nine companies carrying the Sustainable U.S. Soy label, strengthening geographic relevance and on-the-ground message reinforcement.

Collectively, these results expanded awareness, deepened industry penetration, and consolidated the campaign’s positioning within the Dominican market.